15 Digital Marketing Tools that Actually Increase Your Productivity

The right productivity tools at work can help you save time so you can complete an important project with a pressing deadline. They also help you make sure you can leave work on time so you have a better work-life balance. You are able to track project assignments of team members and see the progress of RFPs or RFIs. 3. Awesome Screenshot This tool helps you capture screenshots for all or a part of a web page. You can add annotations; put in comments; blur sensitive information; store and organize images by project; get feedback from your colleagues on screenshots and designs; and collaborate with friends and colleagues. 4. SnagIt This website is similar to Awesome Screenshot, SnagIt helps you capture images on your computer with a couple of clicks. You can get SnagIt on your Android and iOS phone with the Fuse app so you can send photos and videos from your mobile device to your SnagIt editor. You can apply a quick fix to the image, add creative effects, and add borders. And they can help you create an outstanding presentation that propels you to get a promotion. 6. Tomato Timer This mobile-friendly tool helps you take breaks using the flexible Pomodoro Technique – a time management method to break down work into intervals (typically 25 minutes in length separated by short 5 minute breaks). With this timer, you have the ability to pause or reset the timer, be notified on your desktop with audio notifications, and change the alert sound and volume. If you are looking to add more breaks to your workday, this is the tool for you. When you click the Toggl button, the timer begins and you track the time it takes to complete various tasks. It provides you with reports to show you much time you spent on different projects. You can do all of this through your web browser or you can install it on your desktop. Whether you want to convert PDFs to PowerPoint slides, find out how much time you spend time on things, or create cool graphics for your marketing efforts, these 15 tools can help you improve your productivity in the workplace. It shows you the hours of the day that are your least/most productive and your best and worst days of the week/month/year. Whether it’s a reminder email in half hour or a message to your future self in 5 or 10 years, it is a great way to remind yourself of important dates (birthdays, anniversaries, sporting events, when concert tickets go on sale, project due dates) or remind yourself to buy things at the grocery store. You can send yourself helpful links you find on the internet or send yourself an email about a list of goals you want to accomplish this year or where you want to be in life in 5, 10 or 15 years from now. 11. Content Audit Tool by Kapost A content audit can be time-consuming process but important to knowing what content you have on your website(s). 1. PDF to PowerPoint Converter Creating PowerPoints from scratch are tough, especially when you want to insert PDFs into the slides. If you are blogger and you want to curate a list, this is the tool for you. It provides you with a list format that is interactive and engaging for your readers. 15. Pablo by Buffer Similar to Canva, Pablo is a cool tool to help you create engaging images for social media networks. You just type in text (they have 130 inspirational quotes to choose from), an image as a background from your photos or from professionally-looking photos at UnSplash. Then, you can share the image via Twitter or Facebook or add it to your Buffer queue. If you are worried about privacy, all files you upload are deleted from the tool one hour after the conversion. 2. RFP Monkey This is an automation solution to help you respond faster and better to a request for proposal (RFP) or a request for information (RFI).

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Most Impactful Changes we Saw in Digital Marketing in 2016

These pages are lighter and simpler versions of HTML which load incredibly fast on mobile devices, leading to enhanced user experience. Google also announced their plans to create a mobile-first index early next year as a way to better represent the majority of their users who are mobile searchers. Bottom line, if a company is still thinking desktop first, chances are they are missing out on a lot of opportunities for new customers. In short, a lot of big jumps in the buyer journey seem to be happening in more spur of the moment times, which usually means mobile. The data is so significant here (90% of smartphone users have used their phone to make progress toward a long-term goal or multi-step process) that Google advocates going a step further than a simple buyer’s journey, and creating a moments map. Showing up in a big way in 2016, Nielsen reports that 24% of consumers will likely use or purchase VR in the next year. It can also be a game changer for data & analytics, to get complete pictures of target personas and demographics. After a year of cyber hacks, this is an important trend to note. IoT technology is rife for security hacks and will likely be a target in 2017 Ensure your website is secure and difficult to hack (WordPress websites, we’re looking at you) is critical Digital marketing in 2016 was fast paced and forced our team to keep up. Here are some of the most impactful changes we saw. Password security is critical throughout your marketing efforts – if your Twitter handle password is “password1,” you’re going to have a bad time next year To give an idea, Cisco’s 2016 annual security report found that only 29% of small to medium sized businesses used basic security tools in their operations and the cost of handling cyber-attacks is expected to rise from $400 billion in 2015 to $2.1 trillion by 2019. Snapchat exceeded YouTube in daily video views (10 billion!) – and became a huge player in the social media marketing space. Their advertising abilities from on-demand geo-filters to sponsored videos has become a key way to reach the digital native market. Successful digital marketing boils down to creating a high-quality experience for users and answering their questions with high-quality content. The companies that win in 2017 will be the ones that know their audience, understand their needs, and provide them with awesome online experiences. SEO specifically will continue to be more about helping companies do a better job at reaching, attracting & converting their target market though high-quality experiences. This is certainly getting the industries attention and it’s possible we’ll see more things happening with Facebook Live & other live video technology next year. We started 2016 knowing that mobile was a critical piece to any marketing strategy but it has evolved further this year and will continue to make headlines in 2017.

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Why you should attend the next Digital Marketing Training Class – Tunny Ogunnowo

The first edition of the training was held on August 20th 2016 and participants of the training since then have kick started their digital marketing career. The training is for the employed (who want to multiply their stream of income as Digital Marketing consultants/Strategists), unemployed (who seek to go into digital marketing as a profession) and also entrepreneurs (who seek to use digital marketing to enhance their businesses or to multiply their stream of income). He is a digital marketer & digital marketing consultant/strategist, writer, brand strategist and an unrepentant individual who has dedicated his time into helping young individuals harness the limitless amount of opportunities available on the internet & digital space.

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Marketers Predict More Buy and Spend on Social, Mobile and Video in 2017

Looking ahead to 2017, digital marketers are predicting large growth rates in the spending and buying of mobile marketing, video content, and social media. The “23rd Annual Market Survey” from AdMedia Partners found that the majority of marketers (78 percent) expect to see more than 10 percent growth in mobile spending and buying in 2017. About 53 percent believed they would buy and spend at least 15 percent more on video, while 55 percent said the same about social media. About 62 percent believe they will buy and spend at least 10 percent more on video in 2017. Seventy-one percent of marketers said the same about social media, and 68 percent stated that they will buy and spend at least 10 percent more on custom content/native advertising. In terms of growth predictions, 65 percent expected to buy and spend at least 15 percent more on mobile marketing in 2016.

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Top Digital Marketing Trends For 2017

Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too. Constructing brilliant mobile UX and seamless experience across devices will be the key trick, which will help more mobile driven customers to convert without switching to desktop. According to Google Analytics data, 30% of all online shopping happens on mobile devices and mobile searches related to shopping jumped by 120% in 2015. Mobile marketing SEO techniques will be particularly important in 2017 with Google’s recent announcements of the mobile index and Accelerated Mobile Pages (AMP). Trend 4: Rise of wearable technology and smart devices Many fitness bands, smart watches and other wearables are established in the market. With all signs signaling towards wearable technology as the next big thing, the year 2017 will see upsurge of wearable devices. This will create new opportunities for digital marketing, including smarter, more vigorous customer data collection, and stronger insights into user interaction diminishing the line between “online” marketing and “real” marketing. Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond. Trend 5: Internet of Things (IoT) will spur A report, generated by BI Intelligence, bases its analysis on the fact that by 2018, at least half of the world’s population would be connected via the Internet. It has suggested that by the year 2020, each human being on earth will have as many as four devices that connected via the Internet. By combining this trend with new tech like shoppable video and personalized video, vendors will drive even more growth in the year ahead. These trends indicate that merchants cannot do away with digital marketing at any cost and with time it will rise in value. The involvement of seasoned writers and video producers will produce enriched content which will make content marketing more competitive. Even though people demand social media as a channel for more mediated experiences, in 2017 social media will not only increase traffic for the vendors, but will alsoprovide opportunities to improve conversion rates. Trend 3: Mobility devices and mobile apps will increase Mobility devices being next to skin, more strategy will be built around this.

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Cloud Chatter- December 2016 | Ubuntu Insights

In this issue, you’ll find details of our upcoming OpenStack and Containers office hours sessions and you can take a look at our latest webinar exploring OpenStack clouds on hyperconverged architecture. The Canonical Livepatch Service is one of these important features which allows you to install live kernel security patches to your machine without rebooting. Organisations are facing fundamental limits in their ability to manage escalating complexity, and Canonical’s focus on operations has proven successful in enabling cost-effective scale-out infrastructure. Canonical’s approach dramatically increases the ability of IT operations teams to run ever more complex and large scale systems. We wish you a wonderful festive season and we look forward to bringing you more news in 2017. Read how Ubuntu 16.04 LTS is our most secure distribution yet; and how Canonical’s Distribution of Kubernetes reduces operational friction. If you’re stuck for Christmas gifts, treat a friend to an online Ubuntu certification with a 50% discount from the Linux Foundation. During these one-hour sessions we will show you how to leverage the latest features of Ubuntu OpenStack, LXD, MAAS, Kubernetes and Juju and answer any questions you might have about these technologies. In our latest on-demand webinar, we explore how to build and manage highly scalable OpenStack clouds with BootStack on Supermicro’s hyperconverged reference architecture.

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Digital Marketing Tips That Work

According to a report by Ascend2, 51% of digital marketers blamed bad content strategy for failing to reach their digital marketing goals. When it comes to measurable success, choosing the most cost effective channel for digital marketing is key. The very essence of digital marketing is creative thinking to reach business goals. You can use the snippets of wisdom for future posts ( repurposed content), or to inspire content creation. Great content deserves to be read by your target audience and it is your mission as a content marketer to serve it up. Your audience may not have read your content the first time round; make it easier for them to find it again in future posts. Effective digital marketing is not a pipe dream for companies wanting to outperform competitors in content strategy. How do you know you have a great landing page unless your users tell you so? Find out how user friendly your website is, or conduct a survey as to why people are displeased. You are not being a nuisance by asking for feedback; feedback will make your users happier in the future. You can only measure your content marketing success after defining your content marketing metrics. There are many different metrics and key performance indicators, but most importantly-you need to be able to track them. Decide what tools you will use to track traffic and conversion rates and set the schedule for your content marketing efforts. Good offers will increase the conversion rate of leads into buying customers and retention rate of visitors to your website. Offers that catch your visitor’s attention and increase their intention for signing up/purchasing are effective marketing methods. Whilst multi-channel, cross device, social media and integrated marketing are all buzzwords of today, companies just need to find consumers and convert them. The purpose of publishing in a fast paced digital marketing space is to establish your authority in your industry. Effective digital marketing is all about finding the right consumers at the right time, and giving them what they want. You will increase retention rate of visitors to your site and improve chances of conversion. Emails are great ways to stay in touch with your existing customers and convert potential ones. An email for your customer’s birthday, thoughtful suggestions for purchases on national holidays/festivals, and a simple personalized email are all effective ways to build your business relationship and boost your brand. Many companies assume that email marketing will get them nowhere with customers in the age of social media. If written in an engaging and personal style, emails can be the most personal and direct way of reaching your customers. You can write about offers, tips, helpful insights and anything that you think would interest your customer based on their purchase choices. Nowadays, customers have cross device behaviors that should inform serious marketers about where to place call to action buttons and how to attract buyer’s attention. Such data about behavior will help to inform your digital marketing efforts. Go to purchase some of the goods and services to assess how well they perform. The purpose of marketing is to deliver a better customer service so it makes sense to find out what customers like or dislike about your product/service. If the cost of customer acquisition is too high, i.e there is a poor conversion rate from visitors to your website to leads, and from leads to customers, you need to address why there is a poor conversion rate from visitor to customer. Do not increase your marketing spend to counteract the poor conversion rates. Simplify the purpose of your marketing, and then further simplify the methods. Eliminate analytic software that is not working great and get rid of marketing channels that do not have impact for your target audience. Pared down and simple is the principle behind effective and efficient digital marketing. Effective digital marketing leverage the difference between channels of marketing for maximum impact. If you’re wondering what social media marketing platform to use for your business, the 2016 Social Media Marketing Industry Report collected data from a survey of 5000+ marketers. Some marketing channels are simply ineffective for the consumer market and industry that the business is in. One of the vital steps to digital marketing success is deciding what marketing channel is more effective and doubling down on the effort. It was found that Facebook, Google+, Linkedin, Twitter and Instagram were the most effective social media channels for marketing. In larger companies, breaking down the silos in digital marketing is a good way to maintain consistency. In a recent survey by SmartInsights, it was found that marketers had differing views on the different digital marketing channels. Content marketing, marketing automation and big data were found to be the most highly rated techniques, with display advertising lagging far behind.

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Facebook is the Most Popular Marketing Tool Among SMBs This Holiday Season – RealtyBizNews

GDAŃSK, POLAND (December 21, 2016)-GetResponse, the easy-to-use yet advanced online marketing platform with more than 350,000 customers in 182 countries, today announced the results of a commissioned study examining digital marketing strategies among US-based small and medium-sized businesses during the 2016 holiday season. The study, fielded between November 28th and December 1st, 2016, focused on several areas, identifying the most popular holiday marketing channels and how they are used, as well as the most prevalent campaign challenges SMBs must navigate. “Digital video has quickly become a critical asset for SMBs,” added Grabowski. “They are acting accordingly, incorporating more video-focused initiatives into their marketing mix.” “As audience attention has fragmented online, identifying targets is harder than ever,” added Grabowski. “Fortunately for SMBs, a growing number of self-serve tools and automated marketing technology platforms have emerged that streamline that process while enabling improved results.” “The shopping cart abandonment number is surprisingly low,” said Grabowski. “Reports show that more than 66% of all online shopping carts are abandoned. When asked if their digital marketing budget for the 2016 holiday season had grown or declined, 60% of SMBs said “it grew,” while only 7% said “it declined.” “SMBs recognize the growing importance of digital marketing in engaging customers and prospects,” said Simon Grabowski, GetResponse Founder and CEO. “That holiday budgets have increased 60% among those polled underscores the value of digital for driving sales and revenue.” “Facebook has proven to be an impactful marketing platform for companies of all sizes,” said Grabowski. “Third-party research has confirmed it delivers the best ROI of any social media network. In total, 76% of those polled said that digital video was “important” to their holiday marketing strategy. Among that group, 47% said that video was “very important” and 29% said it was “somewhat important.”

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Bots steal online advertising dollars in ‘Methbot’ scam – InternetRetailer.com

(Bloomberg View)-WhiteOps, a U.S. cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6 million and $5.2 million a day- as much as four times what the New York Times makes from advertising. The announcement should be a warning to anyone entrusted with a corporate budget to spend on online marketing: There’s a good chance your wares will never be seen by a human. The Methbot administrators spoofed thousands of legitimate websites, pretending they were, for example, cnn.com or facebook.com, and pretending to serve ads from these websites for bots to see. That’s a crucial element of the scam: Posing as quality media allowed Methbot to charge advertisers premium rates for the ad impressions. In a nutshell, Methbot imitated the entire chain of an online advertising interaction-from the sale of inventory on a site to the individual ad watcher’s actions. This was possible because of the way the online ad industry is structured: Corporations that buy advertising inventory mostly don’t deal directly with the websites that sell it. So-called programmatic advertising accounts for about two-thirds of the U.S. digital display ad spending and about 56% of digital video ad spending. That’s how Methbot managed to sell ads on behalf of just about every premium media site in the U.S., at their high rates, without even bothering to write any fake news stories like those Macedonian amateurs. The security company, which says Methbot is “controlled by a single group based in Russia and operating out of data centers in the U.S. and Netherlands,” has released a list of the IP addresses used so ad exchange operators can block them. Much was made recently of garage operations in Macedonia generating fake news about the U.S. election to exploit Google’s AdSense feature that allows the owners of small sites to earn ad revenue. This will cost the Methbot operators some time and money to obtain new addresses and set up new servers at data centers, pretending to be home internet providers. But it will not stop this massive scheme-or numerous smaller scams that aren’t making millions of dollars a day, but merely commandeer ordinary users’ computers and run fake browser processes in the background on their home or work machines. To the online advertising industry, the discovery of Methbot is a reason to beef up security, or at least talk about it. WhiteOps will probably get new customers and extra income from existing ones. Few people want to see ads; about 26% of desktop computer users and 15% of mobile users resort to ad blocking software. And yet massive budgets are dedicated to producing and selling them, and huge companies, such as Google and Facebook, not to mention most of the media industry, would be dead without these budgets. A video, for example, is considered viewed if at least 50% of its pixels were visible in an in-focus browser tab for at least two continuous seconds-and not necessarily the first ones of the clip. That’s about 10% of the projected U.S. digital ad spend-a convenient number that doesn’t delegitimize the whole industry but is alarming enough to worry budget-holders and media. It would be more correct to say that the digital advertising market as it stands now is made for fraud, and would be far less lucrative without fraud. Ad-based business models in the digital sector are protected by the silent consensus of ad buyers and sellers that humans and their reactions to advertising matter little. This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners. He was the founding editor of the Russian business daily Vedomosti and founded the opinion website Slon.ru. They inserted cookies purportedly representing surfing histories and making “targeted” advertising possible; they imitated clicks and cursor movements, and they interrupted and restarted video ads at random, pretending a real person was watching them.

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Online Marketing: Utilizing Your Website as a Successful Media Marketing Tool

The importance of designing your website so that it can be used as the main driver of your digital media marketing campaign. The aim of a good website is increase the sales of your products and services. In layman’s terms SEO ensures that your website is indexed properly by Google’s ranking and indexing algorithms; thus, ensuring that when people type in search terms related to your business, your website will be at the top of the Search Engine Results Page (SERP). What happens when a visitor to your website sees an article or web content that he/she wants to share on social media? They want to share it with their peers on social media; therefore, it’s a good idea for your website to contain all the major, and applicable social media sharing buttons. It’s important to be consistent as people will learn to expect new blog postings when you have set out to post new content. The downside is that if you do not post on the days that people expect you to, they will feel let down by you, and your sales will suffer as a result. In order to ensure that your website design is set up for the optimal use as an online marketing tool, it’s advisable to contact a professional web design agency such as https://www.magicdust.com.au/. Online marketing or internet marketing ” refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.” In other words, all marketing and advertising that takes place on any one of the internet channels is considered online marketing. Digital marketing is the ” marketing of products or services using digital channels to reach consumers. It’s important to understand that digital marketing encompasses internet marketing as well as diverse marketing channels such as mobile phone marketing, social media marketing, and any other form of digital media.

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