How Content Marketing Could Change In A Wearable Technology Era

VR and AR. Virtual and augmented reality (VR and AR) made major strides in 2016, and could be poised to take over some new form of eye-based technology. Google Glass, a pair of augmented reality goggles, was a miserable failure just a few years ago, but hype for the new Snapchat Spectacles is fairly high. VR and AR will inevitably continue to develop, but it remains to be seen how much everyday hardware, like glasses or goggles, could be integrated with them. Smart home tech is going to be huge in 2017, with Google Home and Amazon Echo taking the lead in “home base” style devices that interconnect entire residential worlds. Until we see exactly how the wearable trend grows, it’s better to focus on the general qualities that wearable tech will have. There have been a handful of major changes-such as increased prioritization of mobile-friendly content and the rise of video content and streaming-but there haven’t been any major disruptions. Limited Interfaces First, we need to address the fact that wearable technologies, at least for the foreseeable future, will have limited interfaces. Smartwatch screens, for example, are much smaller than even the smallest mobile devices, and eyewear would have a limited range of vision and activity as well. There are millions of articles that have yet to be written, and for years, content marketers like myself have asserted that “traditional” content like this will never expire in relevance or availability. I stand by that claim; I don’t think the prototypical online article is going to be killed with the onset of wearables. However, returns on written content may start to weaken as more users struggle to deal with the tiny interfaces offered by wearables. Podcasts saw a major resurgence in popularity in 2016, due to a number of factors, and once wearables take off, audio content will become even more popular. Now, as we begin a new year and the emergence or solidification of multiple futuristic technologies, it seems that content marketing as we know it may be transformed. Imagine creating content that springs to life when a consumer is in a specific location, or when they encounter something in their natural lives, such as a pop-up weather forecast when the sky begins to turn dark. This is the most speculative change on this list, so I don’t have concrete predictions or recommendations-other than to be ready for whatever might come next. Most forms of wearable technology are designed to be hyper-mobile, allowing users to do whatever, whenever they’d like. Users will need content that’s immediately available to be access on-demand; for example, they’ll need to learn how to change a tire on the fly, or they’ll want help finding a specific product in a physical store. Wearable technology, specifically, has the power to reshape how we think about content marketing; even though in many cases, wearables are just smaller, more compact versions of mobile devices, there are some critical differences that content marketers need to account for-and they aren’t present in many modern-day tactics. Super-mobile technology will also demand hyper-local content, such as content that changes based on your current location, and local optimization down to the street or block level (rather than focusing on a city or region). The lines between physical and digital realities is inevitably going to blur, especially with the onset of AR and VR technology. New interfaces may allow users to consume content in a way that marries with the real world, and users may start demanding more innovative ways to engage with their material. The tactics you’ve been using will continue to be effective, but perhaps less so, with bigger, better tactics to rise up in their place. Because the future of wearable technology is so uncertain, it’s inadvisable to overhaul your strategy now; instead, start brainstorming about how your strategy might change, and get ready for the evolutions to come. Examples of Wearable Technology First, let’s take a look at some of the types of wearable technology we could see emerge in the next few years: Still, first-generation technologies take some getting used to, so it’s entirely possible that we’re on the verge of a smartwatch revolution in the next few years.

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Getting business socialized: Here are the top social media marketing-consulting firms

Getting business socialized: Here are the top social media marketing-consulting firms

For the second year in a row, Scottsdale-based Digital Air Strike has begun the year with a No. 1 list ranking, this time a repeat with the top spot in the 2017 edition of the Phoenix Business Journal ‘s Social Media Marketing-Consulting Firms list, published today. Click the accompanying image to see a slideshow of the top five social medial marketing-consulting firms in the Phoenix area. Check out pages 18 with additional coverage on pages 19 and 20. The list and the accompanying coverage are also available online, in the subscriber content area. For a full year’s worth of Phoenix Business Journal research, check out our 2015-16 Book of Lists.

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Content Marketing Strategy and Keynote Speaker | Michael Brenner

It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content. I have learned a tremendous amount from Michael who is always open to sharing what he has learned throughout his career and his vision of where digital marketing is headed next. It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.

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Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

Get ready: The 2017 Marketing Land #HashtagBowl is coming soon!

Super Bowl advertising season is underway, and Marketing Land is back with the sixth annual #Hashtag Bowl – our look at how advertisers integrate social media and online marketing into their Super Bowl TV commercials. As the game approaches, and after it’s over, we’ll also be reporting on how brands big and small take advantage of all that digital marketing has to offer when it comes to reaching the huge audience that watches the Super Bowl. Which pre-released Super Bowl commercials are earning the most buzz on YouTube? A panel of experts will be on hand to live blog and tweet all of the advertising action during #SB51 on Sunday, February 5, 2017. On game day, we’ll be tracking and tallying all of the social media mentions by platform during television commercials that air during the game. 2014 – Hashtags mentioned in 57 percent of national ads, Facebook mentioned five times and Twitter four times. We’ll be keeping score again this year on our real-time ticker, which you’ll be able to track on our Hashtag Bowl home page. Immediately after the game ends, Marketing Land will crown the social media network with the most mentions the winner of the 2017 #Hashtag Bowl. In the days following the game, we’ll sort through the data related to online marketing and the Super Bowl and analyze who won and who lost. Join in the conversation and tweet your analysis of Super Bowl digital marketing execution @MarketingLand using #HashtagBowl. The #Hashtag Bowl is Marketing Land’s annual examination and commentary on how marketers are leveraging America’s premier cultural event, the Super Bowl. Our team of marketing experts will be watching those expensive in-game ad slots to find out which social media platforms advertisers are steering fans towards by using brand or ad-specific hashtags or by directing viewers to specific social networks, and how viewers are responding to those ads and hashtags. In the days leading up to the big game, our editors will be on the lookout for teaser ads, leaked clips and ads that didn’t make the final cut of Super Bowl-worthy commercials. We’ll be watching and reporting on some of the unique tactics that non-advertisers will use to try earning Super Bowl-related attention. How are brands preparing to get their names into the real-time social conversation that happens during the big game?

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Why you MUST attend Digital Marketing Training Class 2.0. – Tunny Ogunnowo

Why you MUST attend Digital Marketing Training Class 2.0. – Tunny Ogunnowo

The first edition of the training was held on August 20th 2016 and participants of the training since then have kick started their digital marketing career. The training is for the employed (who want to multiply their stream of income as Digital Marketing consultants/Strategists), unemployed (who seek to go into digital marketing as a profession) and also entrepreneurs (who seek to use digital marketing to enhance their businesses or to multiply their stream of income).

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Technology Marketing Communications Internship – Journalism.co.uk

Technology Marketing Communications Internship – Journalism.co.uk

This internship is a great opportunity for an undergraduate or recent graduate looking to start a career in technology or science copywriting and marketing communications. The role will involve using feedback from the technology communications manager and other colleagues from Ocado Technology to sharpen your writing skills and create finished pieces that tell an interesting story to the reader, whilst adhering to the high-quality standards of technology writing. You will also undertake part of the press office function, giving you the ability to build up industry specific media contacts, including editors and reporters from established publications such as Ars Technica, BBC, Bloomberg, Business Insider, Engadget, The Guardian, Gizmodo, Harvard Business Review, MIT Technology Review, Quartz, The Register, TechCrunch, Wired. You will also have the opportunity to work with some of the brightest minds in the world (hardware engineers, software developers, scientists and researchers) and develop your general technology and science knowledge. We are responsible for developing in-house almost all of the software that powers ocado.com, the world’s largest online-only grocery retailer, including their end-to-end e-commerce, fulfillment, and logistics platform. Minimum 2:1 for each of your course modules to date or a recent graduate with a bachelor’s degree in a marketing, creative writing, English, or related degree. We are also willing to accept candidates from a technical background that possess the required skills needed for the role. A passion for technology and an ability to manage your time and resources efficiently. We’re also looking for people who reflect our values – people who can learn fast through experimenting; who are autonomous through taking ownership and driving innovation; who are collaborative and work well in high-performing teams. Our technology estate is very broad and deep: real-time control systems, robotics, vision systems, machine learning, simulation, data science, forecasting systems, routing systems, inference engines, big data and much more. Recruitment Process: The process will involve an initial screening interview over the phone followed by a face to face interview. Finally, there will be one or two writing tasks that will need to be completed within a given deadline. What we can offer you: As an intern with Ocado Technology you will be working from our office in Hatfield, Hertfordshire – a 20-minute train ride from central London. We want you to have a great time working at Ocado so we’ll give you the freedom and the tools and the playful, stimulating working environment you need to do what’s never been done before. We will pay you equivalent to £15,000-£20,000 per annum (depending on experience) plus all our usual benefits including 15% staff discount, Friday socials, a variety of sports clubs plus much more. We are engaged in an ambitious project to rewrite from scratch our end to end software platform to run in the cloud, refresh all our technology stacks and wipe out our accumulated technical debt. We have also developed a new modular and scalable hardware platform for building our highly automated warehouses, we call them Customer Fulfilment Centres (CFCs), the next two of which are under construction. The combination of these software and hardware platforms is what we call the Ocado Smart Platform (OSP), which we will use to put some of the largest bricks and mortar retailers around the world online using our disruptive business model. The marketing communications team is responsible for the development of creative campaigns that ensure Ocado Technology stays in the news and is positioned as a thought leader on key industry trends and issues. We also support internal communications and employee engagement; manage the technology press office function; provide advice and support to colleagues across Ocado Technology with regards to content and messaging for outward facing communications; manage multiple social media channels; and promote our presence at industry tradeshows, conferences, and other events.

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How to Boost Your Web Presence Simply With a Digital Marketing Company in India?

In order to design a website to the fullest satisfaction of clients, one has to look for professional website agencies. The most unfortunate part is that most of them fail to understand the specific and customized need of the client and instead, attempts to make them accept whatever they offer! This often results in a website with little or no efficiency.An experienced digital marketing agency also offers customized Pay Per Click Management Services to their clients. It has spread its wings over the last few decades to become the most emerging services globally. This kind of service also asks for a lot of expertise to get the job done successfully. The internet has made it possible for small scale investors also to reach the global audience. That is why the usage of the services right from the digital marketing company in India is facing a sharp rise in its activities as well as fortunes.Easy as it may seem, the inside story for e-commerce is not a bed flowers! A lot of internet marketing planning and strategy goes into it. Here, it is largely about the visibility of a product, website or service over the internet. It is difficult to assume that people will come to your website on her or his own and start checking out the products. It is rather more imperative that they will be glued to their social networking websites for a longer period of time. Thus, it is extremely important to have a social presence of the discounts and offers for your products or services online through Facebook, Twitter and Hike! That is how one can allure in more of clients into their website and let them know about your products, discounts and special offers!

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5 Virtual Reality Marketing Campaigns That Got a Really Big Response

5 Virtual Reality Marketing Campaigns That Got a Really Big Response

With estimates of virtual reality soon becoming a billion dollar industry, marketers have started exploring opportunities to leverage VR technology to market to consumers and to stimulate engagement. The publication distributed one million free Google Cardboards to its subscribers to promote the VR film. They followed up this effort in May 2016 for the release of their second VR film called Seeking Pluto’s Frigid Heart by sending 300,000 Google Cardboards to long-time digital subscribers. 3. McDonald’s The popular food franchise entered the virtual reality arena by allowing its Happy Meal boxes to be folded into VR viewing devices. They named this device the McDonald’s Cardboard VR Headset and it’s currently being tested in Sweden where consumers are encouraged to use their Happy Meal boxes to enjoy a range of VR experiences. 4. Coca-Cola Last year around the holidays, Coca-Cola created an app that provided thousands of people in Poland with the virtual reality experience of replacing Santa Claus. The app offered a VR video experience from the viewpoint of Santa’s sleigh ride, so people could virtually soar through the skies delivering gifts like Santa Claus. Marriott is now using the technology to let people virtually escape to a Marriott hotel room and experience the real-life sensation of exploring must-see destinations. MDG’s capabilities include print advertising, direct mail marketing, branding, logo design, creative, media buying and planning, radio and TV advertising, outdoor, newspaper, digital marketing, website design and development, online video advertising, infographic development, email marketing, video marketing, mobile marketing, content marketing, social media marketing, paid search marketing, and SEO. The automaker even created a special VR app to promote the debut of its new XC90 SUV model. The app lets consumers virtually experience the sensation of a high-speed test drive in the actual vehicle. 2. The New York Times This major publication has been using VR to completely change the nature of storytelling. They first tinkered with the technology in November 2015 by creating disposable virtual headsets called Google Cardboards to promote their VR documentary called The Displaced about children affected by war.

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Could ‘Swarm Intelligence’ help your business? part I | Web Design …

Could ‘Swarm Intelligence’ help your business? part I | Web Design …

Besides, few things scare us as much as sci-fi scenarios of ‘human hive intelligence,’ e.g., Invasion of the Body Snatchers and Star Trek’s Borg. -Fortunately, radical improvements in Big Data analysis are replicating many of the benefits of hive intelligence without our having to lose any sense of our human identity or autonomy. Data mining- The UNU collective platform uses SI technologies in real time to combine the thoughts and feelings of groups to answer questions and make predictions. Amazingly, testing to date shows that ‘human swarms’ easily out-predict individuals in predicting the outcomes of things like election outcomes (better, e.g., than 2016 polling). Another example- in predicting Academy Award winners, swarm feedback improved the accuracy last year of who would win from 40% for individuals to 70% for the group. The process requires real-time communication among participants that help expand the base of available information before the final outcome. Warfare- A new generation of SI-driven drones that are capable of making independent targeting decisions, including facial recognition allows for the killing of enemy combatants. This is a deeply disturbing scenario, and it’s all but certain that some combatant will begin using this technology in the future without human oversight. Advanced Tech Manufacturing/Assembly- The European Space Agency is developing swarm technology for the assembly of satellites in space thinking about an orbital swarm for self-assembly with magnetic wave communication between components. Individual ants, bees, and termites are hapless creatures, but brilliant collectively at using scent paths and other complex signaling to collectively locate the best food sources, switching roles for a better division of labor, and creating/maintaining magnificent nest structures.

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Content Marketing Strategy and Keynote Speaker | Michael Brenner

It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content. He has provided excellent guidance as my team has developed and implemented our content marketing strategy. I have learned a tremendous amount from Michael who is always open to sharing what he has learned throughout his career and his vision of where digital marketing is headed next. It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.

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