Rain BDM Expands Digital Legal Marketing Services

Rain BDM, a business development and marketing consultancy that helps law firms and attorneys across the country build outstanding client relationships, today announced it has expanded its legal service offerings. The new 360-degree approach to business development leverages the power of traditional marketing and digital content creation to bridge real-life relationships between attorneys and their clients, delivering relevant and targeted content when it is needed most. Thoughtful content conveys firm and attorneys’ competencies and competitive influences to a broad audience, targeted keywords prompt Google and other search engines to drive visitors to attorney profiles and law firm websites. Rain BDM’s comprehensive blog curation solution consists of steps and tactics such as identifying and monitoring business, legal, and news portals for items aligned with law practices and brands; generating blog topics based on those news items; drafting original content for attorneys and their firms, or helping to edit existing materials that can then be shared; and formatting, uploading, and optimizing each post for audience engagement. Instead, we collaborate with clients to generate custom content tailored to preferred voice and tone, becoming their personal writing staff and advising on the best way to give that content legs,” said Reed. In addition to blog curation, consultants from Rain BDM assist law firms and individual attorneys with establishing and managing social media presence; train and coach attorneys in business development, and serve as an outsourced marketing department. Based in Bloomfield Hills, Michigan, Rain BDM is a business development and marketing consultancy that helps law firms of all sizes build outstanding client relationships. Working with hundreds of attorneys in markets across the country, consultants train and coach attorneys in client development, marketing, and social media. “For law firms, like other professional services providers, marketing sets the table for business development,” said Reed. “Digital content that is tailored to that philosophy can be very powerful. It also enables attorneys to be extremely effective in enhancing their visibility and awareness of their personal brands. Rain BDM’s program emphasizes the importance of traditional marketing tools, including personal biographies, case studies, and other collateral pieces, along with digital content and platforms such as websites, social media channels, and blogs. This combined approach of online messages is used to help attorneys cultivate relationships through offline business development conversations, networking, and personal referrals.

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Social Media Marketing Dubai by Damas Advertising

Social Media Marketing Dubai by Damas Advertising – Utilize social networks to spread the word about your products or services. Damas help its clients to develop and put into effect social media, digital marketing, as well as influencer programs that provide measurable business results. That’s why our best social media company in Dubai help you execute an digital marketing, social, advertising and content plan to meet your goals. Damas creative team works with brands of all sizes and get the top results in the main industries including healthcare, health and wellness, technology, consumer packaged goods, data storage, employee advocacy, multi-channel retail, franchise marketing, enterprise hardware and software and more. Damas is a Dubai creative agency, which is always full of fresh and extraordinary ideas and which helps its clients to understand their consumers better developing an effective communication between them. Damas ad agency always carefully studies the competitive environment of each client on the market and analyzes the target audience of the product or service offered. Our clients are our partners Firstly, what makes Damas the best advertising agency in Dubai is our clients satisfied with results. Damas social media marketing in Dubai Damas is one of the best social media companies in Dubai. Damas ad agency always finds an individual approach to its clients adapting its services according to the needs and way of working of each of them. It works to make clients’ business flourish and to increase exponentially demand for products or a service, as well as to make consumer loyal to the brands of its partners. Damas is proud of its experienced and close-knit team of real professionals, which is aimed to achieve high results in the best interest of clients. Due to the high level of qualification and tremendous dedication to the work of its staff Damas advertising agency can implement the most complicated and large-scale advertising projects not only in Dubai but also in Abu Dhabi, UAE and GCC. Cooperating with Dubai advertising agency you will get: * Increase in sales volume and profit * Increase your company business reputation on the market * Pleasant impression of working together with one of the top advertising agencies in Dubai * A reliable partner with unlimited possibilities in the advertising market. Such strategy, in turn, will cause an overwhelming desire among potential buyers to purchase a product or to use the service offered, as well as to recommend them to their family, friends and acquaintances. Damas is a leading advertising agency working in Dubai and offering effective, comprehensive solutions for the promotion of products, services or ideas. Our tactics With the help of our specialists, we will consider and implement an advertising campaign taking into account the competitive environment of each client and brand features. We combine our lomg-term experience with intuition, creative hazard and wisdom of our energetic team, as we firmly believe that such tactics is the most efficient to make one’s business flourish. Our approach We are deeply convinced that nowadays it is necessary to think out of the box to achieve results. So our long-term experience and unique approach allow our advertising agency to create sophisticated advertising campaigns and large-scale corporate events. Our Mission Damas creative team is committed to providing our clients with outstanding marketing and advertising services that come up with ‘out of the box’ design and illustration ideas. Our innovative and customized approach allows our clients to get their benefits of both successful brand and image establishments. Social Media Marketing Dubai by Damas Advertising Dubai UAE | Social Media Marketing Dubai by Damas Advertising Contact Details, Reviews, Location Map, Telephone Number, Address, Working Hours, Photos & Videos of Social Media Marketing Dubai by Damas Advertising in Dubai UAE. Find Social Media Marketing Dubai by Damas Advertising in Dubai business directory with contact details, telephone numbers, email addresses, websites, location maps, driving directions, deals, offers, prices, costs, reviews and ratings. Tags: Social Media Marketing Dubai by Damas Advertising reviews, Social Media Marketing Dubai by Damas Advertising location map, Social Media Marketing Dubai by Damas Advertising Telephone number, Social Media Marketing Dubai by Damas Advertising opening hours, Social Media Marketing Dubai by Damas Advertising photos & Pictures, Social Media Marketing Dubai by Damas Advertising videos and Social Media Marketing Dubai by Damas Advertising contact details.

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32 Ways a Digital Marketing Consultant Can Help Grow Your Business

A lot of clients-marketing professionals and business owners-get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. 32. Personal brandingI’m awfully glad you’ve made it to the final listing, personal branding, the subject of The Road to Recognition, my new book to be released in 2017. The book’s organized as 26 lessons, A-to-Z, to deliver actionable advice for developing your personal brand and accelerating your professional success. I plan to speak on the subject, offer workshops and courses, and consult with executives, entrepreneurs, or any individual aiming to build their personal brand through digital marketing. I’m done with my list of ways a digital marketing consultant can help grow your business, for now. If I hit on some items you suspect will make your digital marketing more effective, use the form below to contact me for a free consultation. But I’ve been doing digital marketing since it existed, so there are a substantial number of ways I can help you grow your business through digital marketing. The list won’t magically nail an effective strategy, but my hope is it’ll provide some answers to the “How can you help me?” question and give us lots to talk about. It’s vital to skillfully blend, balance, and budget for the many initiatives you’ll read about here and integrate them for maximum effect. 2. Brand identity Branding speaks largely to your company’s visual identity including factors such as your logo, color scheme, fonts, and layout. However, brand identity should also include all media messaging and may include a tagline, headlines and key value propositions. On the other hand, a lot of clients reach out to me without a specific task list in mind. Each page should have a purpose and practical buyer paths that compel visitors to take action must be put in place to support your conversion goals. Synthesize all this and understand it’s paramount to earn page one Google results for key pages and posts. If you need to produce website traffic fast, PPC ad programs offered by Google, the other search engines, and social media channels, create instant visibility to generate traffic, leads and sales. 6. Content planning Nearly every digital marketer in the world realizes content marketing is the fabric of their search and social programs and can play a critical role in every phase of the buying cycle. The competition is fierce and far too many companies dive in without forging a strategic plan and assembling the team needed to sustain the long-term consistency required for success. Then, to consistently create the great content needed to reap the benefits of blogging, you’ll need an interesting mix of ideas, an uncompromising commitment to quality writing, and clean presentation. 8. Guest blogging Contributing blog posts to authoritative websites in your industry is one of the best ways to increase your reach, expand your audience, build your credibility, and drive traffic to your website. But it’s not cutting and pasting stories from around the web merely to add pages to your website or blog. 10. Content promotion Most digital marketers post content and then dispatch a few updates via their social media channels, which is far from a complete promotion and distribution strategy. In this age of content overload, you need take advantage of a combination of owned, earned and paid media channels to amplify the reach of the content you work so hard to produce. As such, the majority of tactics on this page (and in your marketing mix) depend on articulate copywriting optimized for online reading. The process involves creating thematic content that can be efficiently edited to deliver value in new formats and on additional media channels. 13. Visual marketing Visual marketing online includes images for web pages and social media including photos, illustrations, and diagrams, plus infographics, presentations, webinars, eBook design, and more. 14. Presentations Slideshows and other types of digital presentations can become a powerful part of your media mix. LinkedIn’s SlideShare gets millions of views each day making it a great channel to reach a larger audience. 15. Video Video can help boost your success in social media and search, generate leads and increase conversion. A smartphone or computer is all you need to capture ideas and share them. 16. Podcasting Podcasting is another great medium you can jump into with minimal equipment and begin making a personal connection with your audience. 17. Interactive As a marketer, you succeed not when your audience consumes content, but when it acts upon it. As such, content marketers can step-up their static content to create interactive content such as quizzes, assessment, calculators, contests and more. A webinar that is well-researched, planned, and designed can generate leads, convert leads to paying customers, improve customer retention, and grow revenues from existing customers. 19. Social media planning The arbitrary selection of social media channels and content sharing isn’t bound to produce meaningful results. A digital marketing consultant can help put tools in place and develop strategic processes to guide your social media marketing efforts to achieve specific objectives. 20. Market research Social media is the ultimate market research tool because it enables you to easily monitor and “listen” to your audience. Through a combination of the right processes and tools you can tune-into your audience’s needs and respond far more effectively. My answer could be any number of things and at that point, not having the benefit of knowing where their digital marketing currently stands, I’m seldom able to quickly deliver a perfect answer. 22. Influencer marketing Savvy digital marketers cultivate relationships with influential leaders in their field or related fields to increase their reach, expand their network, and build credibility. A smart influencer marketing program involves strategic collaborations and results in a variety of new opportunities. 23. Email marketing Email remains the most pervasive medium and tends to produce the highest ROI. It’s private, personal and permission-based, and therefore, your key to nurturing leads. You need to build an email list, send email your subscribers will find valuable, and continuously test and refined your tactics. 24. Marketing automation A marketing automation platform will reduce the time and effort required to execute many of the tactics listed here and enable you to better target your contacts with useful content. 25. Analytics You need analytical insights to master the science of marketing and improve your ROI. I certainly don’t want to blurt out a specific digital marketing tactic… “YouTube is the answer” or “An email campaign will make rain for you.” Marketing analytics will enable your company to evolve its mix of tactics based on actual performance to help achieve business goals. A variety of marketing tools make it easy to test key touch points including your web pages, emails, landing pages and offers. An examination of each touch point in your conversion funnels will reveal where you need to test new approaches for turning visitors into leads and leads into customers. 28. Lead magnets Lead magnets are free offers you make to inspire the people consuming your content to join your email list and/or provide useful information. There are a huge variety of lead magnets you can develop including eBooks, guides, checklists, mini-courses, templates, tools, and product-based offers. In some campaigns, especially for ecommerce, a landing page’s objective is to get visitors to click-through to a product page. However, for most, the goal of the landing page is to capture a lead via a form. 30. Social proof You elevate the persuasion powers of your landing pages (or any page) with social proof, which are passages and images you present to prospects to deliver evidence of past success. 31. Training and team building As a marketer, you’ll often outsource to experts to get the resources you need to maintain or expand your output. To build internal resources effectively, it’s wise to cultivate the skills of your team with digital marketing training programs and team-building workshops designed to teach best practices and develop specific skills.

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Internet Marketing Company, fishbat, Shares 5 New Year’s Resolutions to Improve Your Online Presence

Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness. Post shareable and compelling content, such as videos, and stay active in social conversations within the industry. Focus on value-added content that contains important keywords and review websites for keyword placement to uncover missed opportunities in page titles, blogs, and other text. Tools such as AdWords and Wordpress can help to uncover and monitor keywords. 4.Be a social listener Utilize tools such as Brandwatch, SocialSprout, and Google Alerts to stay on top of any social chatter about your brand. This will enable you to respond to feedback and reviews, as well as keep an eye on the competition. Being responsive to chatter gives you a leg-up on the competition and helps to establish the brand as dedicated and responsible, improving the brand’s value in the eyes of search engines, thus improving online presence. 5. Focus on the customer experience Good customer service drives word of mouth and social recommendation, resulting in more visibility in the online world. Great experiences will cause customers to post positive reviews on social sites and even on review sites such as Yelp, giving your business extra exposure. This will also prompt web crawlers to scan your site and reward you for value-added interactions in the way of better SEO rankings. NYC Online Marketing Agency is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients. Unlike many difficult-to-keep resolutions such as losing weight or quitting bad habits, some simple tactics can make a big impact on a professional or business, and are easy to follow through on. Internet marketing company, fishbat, shares five New Year’s resolutions to improve your online presence. Do research to ensure links lead to a reputable site and are relevant to the business.

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Social Media Marketing Trends 2017: Which is The Best Social Network For Your Company in 2017?

It’s time to know How did digital advertising trends 2017 to grow your business. social media work for you as a digital marketer? There is not really a better social network than another, there is an affinity between your company and the audience and what is recommended is to use the social network that identifies with you and your users. In this spirit and without even waiting for you to feel the post-vacation syndrome, today I want to tell you the next social networking trends for 2017. The social networks that we are going to analyze accuse already consolidated changes that affect and will affect the contents. Regardless of the results, we need to learn and take advantage of marketing trends in 2017. To be fair, something has changed and it is the use that millennial make of this social network. According to the image platform itself, 97% of the campaigns carried out achieved significant scope and exposure. And it is expected to increase thanks, among other things, to its new features, such as zoom and Instagram Stories released this summer and with a great success of public. By 2019, video content will reach the staggering 85% of total searches in the United States. To introduce in the social network the technology that allows to recognize the images shared by the users to serve advertising chord. With 1.5 billion monthly users, it seems that Facebook will continue to dominate the landscape in terms of users and engagement. Despite rumors that millennials leave this social network, the reality is that the figures don’t accompany this statement.82% of American users between the ages of 18 and 29 demonstrate an active pattern in this social network. What is happening, then?The answer is that millennials share less personal information on Facebook, opting for other social networks that “seem” more private, such as Instagram or Snapchat. “If it’s hard to understanding the best social media network for your company in 2017, you should ask help from professional digital marketers.” Instead of pledging to promote advertising in this social network, for next year we will have to set as objective the design of relevant stories aimed at fostering engagement. Better if they are in video form.In addition, content cured begins to take more and more relevance in Facebook, where it will become next year in the ideal option to attract new and better followers. As we said at the beginning, the contents for Instagram have demonstrated in the course of 2016 a great efficiency.Since its launch in 2015, the Facebook platform has hosted more than 500 global campaigns and currently has more than 200,000 advertisers.Some experts predict that ads on Instagram along with Google and Twitter will provide a whopping $ 2.10 billion in 2017. It wasn’t long enough to do our best in digital marketing, but I know we have tried to take our business to the next level. When brands are just getting accustomed to the characteristics of a platform to develop their marketing strategy, the rules change completely and must adapt. These anticipated figures are the result of Facebook’s announcement that advertisers will be able to use the advertising tools in Instagram’s ads, including of course personalized audiences, which will allow them to segment the audience more effectively. Also read:10 Steps to Building a Killer Marketing Campaign 5 Habits of Successful Social Media Marketers What guarantees are there for these ads to be profitable? If the figures accompany, Instagram will undoubtedly become the favorite of advertisers in 2017. Let’s not forget that the publicity that has triumphed in 2016 is mainly carried out by companies in the retail sector, that is, those of selling products to consumers FinalIf your SME belongs to this sector, you are certainly in luck. Huge business got success and many failed, but I hope work for digital marketing in 2017 will be more easy and helpful to everyone. According to the aforementioned eMarketer report, in the next four years we will see significant growth in this content format. Thus, the estimates speak of an increase of 184%, going from 9.9 billion dollars to 28,080 in 2020.The most spectacular increase of recent times, advancing social networks by more than 20%.Although you do not need more data to convince you that the video will be the next big thing on the internet, I will mention a Cisco study (if you can read it completely, it is not wasteful) that states that video represents 80% global. So things, I’m afraid that, or we start paying more attention to the video, or we’ll be losing a lot of the attention of the user.Read on marketing trends 2017: The problem? We can consider as mixed video as animated gifs or videos based on still images that don’t exceed the budget of an infographic.Finally, note that the video no longer belongs only to the private hunting ground of YouTube. Facebook is transforming its structure and its functionalities to give more importance, where the shared videos (like those of Buzzfeed Tasty) reach numbers much superior to those of YouTube. I do not discover gunpowder if I tell you that Snapchat has been the hit of the year, everyone knows it. Although many claim that it is breeding ground for harassment and that social network security is more than doubtful, trademarks (and users) worship the yellow ghost.Among the factors that have favored its proliferation, the very short videos of 10 seconds and that (supposedly) their expiration is guaranteed.It is especially known among the youngest, where its use reaches 76% of the total of American users. In the United States, 41% of the population uses this application, which is a whopping 150 million people, the vast majority under 35 years.For marketers, a dream come true. As the platform is updated with new features, such as enhanced chat or filters, so do the ways to monetize.As of today, you can only find ads on the “Discover” tab. According to some leaked documents, the platform would be looking to integrate the technology of image recognition between its functionalities, in theory to improve it, but also to get economic performance.So, for example, a user who took a photo of a coffee while consuming it, could receive bonuses from the cafe where he was drinking. Also read: Having said that, we begin to suspect that the predictions for the next years are not chance and that (evidently) may have to do with the “supposed” leaks. What is clear is that thanks to this technology (whether Snapchat develops it or another network) will be able to create new ways to connect with the public, which will always include content as protagonists.For the moment, creating an audience around the brand remains profitable. For the past few years, I see Facebook, twitter, , Instagram and a few social media giant are controlling the trends in social media marketing. This helps to put the spotlight on a number of marketing trends for 2017 that I believe will most effective.

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Facebook is the Most Popular Marketing Tool Among SMBs This Holiday Season – RealtyBizNews

GDAŃSK, POLAND (December 21, 2016)-GetResponse, the easy-to-use yet advanced online marketing platform with more than 350,000 customers in 182 countries, today announced the results of a commissioned study examining digital marketing strategies among US-based small and medium-sized businesses during the 2016 holiday season. The study, fielded between November 28th and December 1st, 2016, focused on several areas, identifying the most popular holiday marketing channels and how they are used, as well as the most prevalent campaign challenges SMBs must navigate. “Digital video has quickly become a critical asset for SMBs,” added Grabowski. “They are acting accordingly, incorporating more video-focused initiatives into their marketing mix.” “As audience attention has fragmented online, identifying targets is harder than ever,” added Grabowski. “Fortunately for SMBs, a growing number of self-serve tools and automated marketing technology platforms have emerged that streamline that process while enabling improved results.” “The shopping cart abandonment number is surprisingly low,” said Grabowski. “Reports show that more than 66% of all online shopping carts are abandoned. When asked if their digital marketing budget for the 2016 holiday season had grown or declined, 60% of SMBs said “it grew,” while only 7% said “it declined.” “SMBs recognize the growing importance of digital marketing in engaging customers and prospects,” said Simon Grabowski, GetResponse Founder and CEO. “That holiday budgets have increased 60% among those polled underscores the value of digital for driving sales and revenue.” “Facebook has proven to be an impactful marketing platform for companies of all sizes,” said Grabowski. “Third-party research has confirmed it delivers the best ROI of any social media network. In total, 76% of those polled said that digital video was “important” to their holiday marketing strategy. Among that group, 47% said that video was “very important” and 29% said it was “somewhat important.”

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The 10 Best Social Media Roundup Blogs of 2016

With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts – and getting a crazy headache in the process. The blog produced by this NYC digital marketing agency cooks up a ” Digital Marketing Weekly Roundup” with 11 articles and 1 “Tasty Track of the Week.” Last week, I learned about Facebook’s “Creative Hub,” confirmed suspicions with a review of influencer marketing in 2016, and shook my groove thang to a disco-eque track by SlothBoogie. This SEO software company for agencies and local businesses offers a weekly ” Top 25 Inbound Marketing Articles ” roundup. Andrew Peron compiles best-of links to articles on social optimization in addition to such topics as content marketing, conversion optimization, email marketing, and of course, true to its core audience, SEO. One way to easily sift out the noise is by reading weekly and monthly social media roundup posts. As you might imagine, the site’s weekly ” Reading Roundup ” addresses common blogging topics (SEO, copywriting), and productivity. Its roundup on December 9 had two articles on Instagram, one on LinkedIn, and another on YouTube. Dilup Kumar (better known as “DK”), an internet marketer and podcaster, publishes each of his ” Weekly Roundups ” on a particular theme. Her weekly roundup ” The Social Scoop ” gives readers the three most important Facebook marketing reads of the week. And being the savvy marketer she is, Mari also lets you know about her most recent videos and and upcoming Webinars to further help folks succeed on Facebook. In roundup posts, someone else goes through the trouble of weeding out the nothing-new posts to serve only the most useful articles on social media and digital marketing. Curator Jane Flanagan organizes the roundup posts by those that are “Newsy and Resourceful,” “Thought-Provoking,” “By/About Freshbooks,” “A Little Levity,” and “ICYMI: Our Posts this Week.” Recent roundups have listed resources on social media influencers, Instagram live video, and social media ROI. This creative agency in Exeter, UK hosts its ” Tech & Marketing Resources Roundup ” at beginning of month to review the six most salient social media marketing articles of the prior month. If you want to read a social media roundup with personality, this one is for you. Cleverly written and curated by James Prideaux, this weekly posts provides three synopses of top developments in social media that week. It tends to cite official news directly from the blogs of Pinterest, Instagram, etc., but sometimes nods to sites like AdWeek. Courier-Journal Media, an integrated marketing agency in Louisville, Kentucky, offers a ” Digital Marketing Minute ” with three of the best digital marketing finds of the week. It touches on social (ie. fake news on Facebook, Twitter customer service), but also features posts that address B2B marketing, content marketing, and SEO. These are the 10 best – in my humble opinion – in the English language. Do you know of great social media roundup posts in other languages? Carved up by social media channel, Anurag Mehra curates around 20 articles for your perusal and clickthrough folly. Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers.

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Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

The internet successfully took over as the globally favoured tool for businesses, and we saw customer experience being firmly established as the foundation of digital marketing. According to Asia 500, 12 Indian companies transacted $1.31 billion and grew 75.6% in 2015, making it the fastest-growing market in Asia Pacific. By 2018, the Indian retail sector is likely to grow at a CAGR of 13% to reach US$ 950 billion. ABM will definitely be one of the three big things in digital marketing, along with Digital CRM in the next year. The sooner brands take to both, the deeper their connect will be with their target groups and the faster they will grow. This year, the biggest tech companies chose to focus on virtual experiences and I foresee it impacting Digital Marketing in a big manner, through virtual shopping, tours, demos, advertising and more, providing and enhancing the digitaly palpable experience for target groups. Technology is evolving at break-neck speed, so it is interesting and critical to identify areas of interest, changing needs, trends and most importantly, to evolve and adapt to the ever-changing tech ecosystem. TATA Motors launched a new car with VR. Glenfiddich and Maybelline are other major brands using VR. The IPL ‘Pune Supergiants’ shot their practice session using VR. Globally, companies like Mind Maze took VR into the health sector, offering VR for stroke patients. Pokémon Go hysteria was big in 2016, although it was not the first game to foray into the AR realm, with Ingress and Geocaching already successfully servicing this niche community. Pokémon Go, downloaded over 500 million times globally, and making an estimated $600 million in just three months of its launch, was without doubt the biggest phenomenon of 2016. So let’s look back at the year that was and the insights we gleaned from the past 12 months. That portends badly for jobs at the lower end of the BPO pyramid, but India is known for great talent quality in the middle and higher rungs, so the service providers will have to upgrade skills across their work force to ward off the growing challenges from China and Thailand and other APAC countries. 2016 saw the advent of chat bots and AI-based self-serve tools, which were used with Facebook’s Messenger, Slack, and Google’s Allo, to name a few. Programmatic media buying has embraced automated tech, enhancing the future of online advertising and is a trend which is steadily catching up in India. Programmatic ad spending is expected to take 63% of the digital display market by the end of 2016. But it must be got right, as this is a double-edged sword with massive ad fraud at the other edge – by 2025, click fraud will cross 50 billion dollars according to the wfa. To my mind, omni-channel Customer Relationship Management (CRM) is perhaps the most crucial trend, and one that will be at the centerpiece of all digital marketing. In the US elections, consistent messaging and content relevancy allegedly tilted the vote bank towards Donald Trump, as the audience resonated with a simple slogan, “Make America Great Again.” The current trend of “fake news” that challenged thinking and trends, and allegedly tipped the election’s scales is a double-edged sword for social media giants; it needs to be handled in a sensitive manner that doesn’t lead to censorship. Disclaimer: The views expressed here are solely those of the author and do not in any way represent the views of exchange4media.com With customers able to engage brands across a multitude of channels both online and offline, it is critical that retailers provide these channels. However, the end goal is to deliver a seamless customer experience across channels, and I believe Social, phone calls and email are still by far the three biggest pipelines of contact. We offer Digital CRM to one of India’s top broadcasting conglomerates, and in just under 12 months, we have had one million interactions across all three. You can imagine the kind of benefits that gives the broadcaster – and can similarly give to whichever other mass brand adopts it across sectors.

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An Effective Visual Digital Marketing Strategy To Improve ROI

Hubspot defines a digital marketing strategy as a series of actions that are going to help you achieve your goal(s) using online marketing techniques such as SEO, content marketing, social media marketing, PPC, email marketing, and web analytics. Reports suggest that companies are going to be spending a lot more on digital marketing and incorporate it as a viable strategy in order to capture the ‘ mobile-first ‘ consumer.

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Building Blocks: Curtis Peterson, Digital Marketing Manager at SmartFile Talks Marketing Tech

1. Could you tell me a little about yourself and how you came to be the Digital Marketing Manager at SmartFile? For a company our size, we have all the tools to get the job done. If we start to identify a need, we growth hack it until we can prove out the ROI, and then we invest in a more robust tool once it’s proven. 3. What is the key problem you are attempting to solve with marketing technology implementation – could be 360 customer view, better customer experiences, crafting better journeys, full circle attribution? What marketing channels contribute to the prospect journey to becoming a lead? How did they first hear about us? What led to the first form or trial conversion? Then for the sales team, what does that journey look like from a sales qualified lead to a converted customer? 4. What are some of the challenges your team faces from a technology & integration perspective? For instance, we need to use our API to mark cloud trial application data into our marketing tools, like Hubspot. Then how do we leverage that data to improve the overall customer experience? Right now we use some APIs and tools to get 3rd party solutions to speak to one another, for instance, if a user upgrades their account or cancels via an invoice system. Do you feel spoilt for choice or is it just more of a chore to evaluate additional options? At each career stop, I expanded my knowledge in a certain way, whether that was customer acquisition tactics, existing customer marketing, review acquisition or marketing analytics. Too many tools claim they do everything great, when really, they might do one or two things great and then they acquired a few tools or white-label a solution and add it to their all-in-one tool for a premium. All-in-one tools that are built from the ground up are often better at the customer experience and scale better. Unfortunately, you don’t notice some of these cracks in tools like this until you’ve used their tool for an extended period of time. For martech companies built this way, they are trying to add a few checklist items to their product feature portfolio. What the feature checklist doesn’t tell you is how well those features work on their own or with the rest of the product. 6. What is the one area of investment you’d like to make in the immediate future from a marketing tech perspective? You need someone to drive them and understand their use in the grand strategy of meeting your marketing goals. Once you have that strategy, what people have the skills to best execute it and what tools do they need to be put in the best position to be successful? 7. Build your own stack or buy into a pre-built martech cloud – what team are you on? Buy when possible, but there isn’t a tool for everything yet, so you’ll have to piece some of it together. I say buy though because martech companies know the hurdles, something we’d have to discover through trial and error if we built it all ourselves. You must work with IT to understand any compliance or regulation hurdles with a tool. Or do you need to leverage a solution that has that expertise, like SmartFile. We have plenty of people who work in marketing that leverage a wide variety of great marketing tools but turn to us for secure file management. Our team has primarily used content marketing tactics driven by in-house and strategic partnerships to become a thought leader in secure file management.

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